There are numerous psychological tricks that brands use to increase sales.
Wrappers are developed by teams of designers, brand managers, merchandisers and psychologists with the aim of encouraging customers to purchase products.
Color
Most often, the packaging uses the color of the product, but a few shades brighter. This makes the color of the food more intense.
For example, purple color on packaging is used for berry flavors, green for lime, red for sweets, and green for healthy products.
Font, pattern and shape
The font, graphics and shape of the packaging influence how the customer feels about the product.
So, sharp words and fonts relate to sour and bitter tastes, and rounded ones relate to sweet tastes.
Sound
Playing French or German music in the wine section of stores increases wine sales by as much as 330 percent.
The sound of the packaging itself can also influence the buyer's attitude towards the product.
Noisier packaging is used for crispy foods to highlight the crispiness inside.
