Marketing media conglomerate Cox Media Group (CMG) has released a study on the topic of smartphones “eavesdropping” on their users.
It is stated that the devices do this in order to carry out correct and competent selection of advertising.
From an article posted on the foreign website Wayback Machine , it follows: “Phones listen to users through microphones.”
It is indicated that smart TVs and other similar devices can also engage in “eavesdropping”.
Real espionage
CMG said the gadgets use Active Listening technology to perform such actions.
The essence of the function is that it creates digital portraits of its users based on relevant data.
The program identifies the most effective keywords in order to then implement your advertising campaign.
It is reported that this type of technology can use the obtained data, including in the interests of the users’ businesses.
