To hype or catch hype means to offer to others, to society - in any form - informational reasons from your life, events and achievements that are significant for you with the aim of receiving attention, approval, and discussion from the outside.
Moreover, approval is not always important. “Take care of me,” such a person seems to say when posting information about himself at the vanity fair, which is almost any personally-oriented publication on a social network.
The situation became widespread after the emergence of the instant transmission mechanism
information outside – using the Internet and communications tools (smartphones, PCs, etc.).
In fact, almost every account on a social network – one where news is posted with a focus on a specific person who owns the information field – is a personal media outlet – in one form or another.
A person sees an example (including authoritative ones) around, accepts it as the norm, acts in the form of a "herd instinct", and does not want to be "worse than others". Therefore, he broadcasts - demonstrates his own internal reflection (as if he would burst if he did not write a couple of posts a day about his outstanding life), - says psychologist Andrei Kashkarov .
What almost everyone leaves in the digital world – a digital trace, even if they do not strive for it, helps hype and demonstration. Yes, there are people who use social networks not for hype. But their quantitative weight is relatively insignificant, and is conditionally compensated by those who have not one, but several accounts, and there "promote" themselves.
The obvious and hidden reasons Almost everyone is involved in “hype”, especially public figures – politicians, public figures
culture and arts in various fields, journalists, opinion leaders and many others.
The reason is simple: "an artist needs an audience." If you had spied on the interest and enthusiasm with which a certain user reads information about himself (or his children) published in the media or in books, you would not have been surprised by anything else.
Another thing is that it is not customary to talk about this... To say whether it is "good" or "bad" is unproductive, because this is the reality, the given. Social networks and "instant publication mechanisms" only satisfy a previously hidden feature of human nature - the desire to shine and influence. Sometimes without regard for the means to achieve the goal.
Stable cliche scenarios
Everyone has certain scenarios or patterns of behavior; this is how a style is formed. Of course, it can change. But the main thing is that experience is gradually replenished under the influence of social attitudes, media, communication in society and an idea of oneself, self-identification is formed.
Therefore, we enter into information contact with an already formed scenario in our heads. Assuming how to act and how others will react to this.
Otherwise, the existence of the individual is in doubt. They are afraid to deviate from the scripts, as is always the case when it comes to openly speaking out against established norms and rules.
Therefore, hype is unthinkable without a society that consumes and produces it; in this case, one phenomenon determines another. The information field, even for insignificant reasons, for example, publishing one's own smile or the banal phrase "I think I'm going to sleep," is growing rapidly.
Because the creator of the occasion is guided by the reaction of consumers. And they, in turn, also create their own information occasions and count on the support of their group of like-minded people or acquaintances.
It turns out to be a vicious circle: in the community, everyone supports each other with likes and the impression is created of the “great” significance of “what you do.”
Puffing out your cheeks because that's what everyone does
In much the same way, writers gather for meetings in writers' unions, take turns speaking, sell books to each other, and discuss each other's work; today one catches the hype, tomorrow - another. This was long before the Internet. We saw this up close.
But the meaning of this importance resembles "puffing up one's cheeks" - an inflated value. Nobody likes to talk about it.
Therefore, all conditions have been created to support the general hype on the Internet - people themselves want it, they literally lack attention - neither at home, in the family circle, nor in groups.
The problem is precisely in the person’s isolation, typical introversion (focus on the “great” self), and lack of attention from children and relatives against the backdrop of increased needs.
But the real, supra-personal value of a person, as a unit, an element of the universe, is determined not by artificially inflated popularity, but by the extent to which a specific individual was able to remake and change this created world.
How much did he influence future generations? This is usually seen from the outside, through the prism of time, therefore not only “there is no prophet in his own country”, “you can’t see a face face to face”, but also people are valued better not in life, but after death, precisely because - firstly, the person is no longer there, as a competitor he is not dangerous, secondly, and it’s good that he is no longer there, and thirdly, yes, he really did a lot “he took his world with him
and left us the whole world as an inheritance."
Most people have not influenced anything except their own and their children, and even that can be debatable. All this is both funny and sad, but let's get back to the main thing: if we hype, then do it wisely.
Diagnostics of hype-oriented
There is a simple method - puzzle the other person with a banal question "how are you". If he starts to tell in detail - it means there are not many "listeners" in his close circle... More modest natures - they are secretive.
Others are simply afraid of “disappearing” in the vast information field… as if if they don’t write about themselves, they themselves won’t exist. Ordinary people are afraid of causing disappointment, resentment, and aggression by deviating from their own or someone else’s scenario. They don’t want to feel ashamed that something is wrong with them, if “all people do it, but I don’t.” They are afraid of ending up in the role of “outcasts” who are deprived of pleasure or who are given unpleasant sensations.
Forgetting or not knowing that each person is responsible for their own pleasure and comfort.
All these are chimeras, and the opinion is confirmed even without any man-made disasters with a possible shutdown of the Internet: it is enough not to go online for a month, and you will remember how well you lived and live without it, and the sun still passes through the zenith, and the sky still has not collapsed on the sinful earth.
To each his own
Those who publish news about themselves, their children or significant events in life do not always count only on likes. They solve personal problems. In the modern world, self-expression, which has moved into an accessible remote digital form, contributes to new contacts and acquaintances.
The main reason-need is still the same. Many lonely people. Lonely even in families and successful work collectives. Because personal happiness is a feeling of inner order.
For them, the next publication for public viewing has several purposes and meanings. Including getting feedback.
The one who responded is considered as a candidate for confidential communication in a different, close status. But the response must be informal, because it is an informal response that is expected.
What will help?
People are sociable to different degrees, and vulnerable to the same degree, high-quality happy relationships
everyone wants it. There will always be time and place even for hype.
In healthy, quality relationships, people are ready to talk about their needs, despite the risks of misunderstanding, and to make concessions to each other. This is how quality communication continues, where they not only declare themselves in the manner of “I”, “I”, “I…”, but also accept others with comparable attention.
It is appropriate to talk about how you can improve communication or, in other words, achieve the publication of information about yourself and related events without exposing yourself.
Think about the above, develop empathy, model yourself in your partner’s place, understand the feelings and needs of the other, appreciate each other, show
care and attention, sincerely sharing joys and experiences. It would seem that
complicated?
The first unpopular step to personal modesty is patience. Or as they say in monasteries – humility. Ask yourself a few questions: “What evokes the least emotion in me?” What will happen if my outstanding role is not recognized right now? And is it really that outstanding?
As a rule, the answer to this question comes by itself - after some time. And it is best fixed in the way,
suggested above - do not go online for 20-30 days in a row, endure
time – and, it’s proven, you will feel personal growth.
The right hype
If you are really weak and can’t help but engage in hype, you can offer conditionally “correct” hype, with meaning and benefit for personal relationships.
Your value will not fall at all, but will grow if you vividly comment on someone's news item. Moreover, news items are often precisely provocative elements, to arouse interest - here a lot depends on the specific people publishing them.
Almost any news item and even a phrase can be oriented and directed towards another, towards an attitude towards another.
They typically respond with a "like", choosing an emoji based on the meaning, or you can express yourself in more detail: "ingenious, it says a lot about you as a person." Or even like this. "It's weird, I'm not sure if we'll get along, but I'm starting to get used to your oddities."
Almost any information occasion is suitable for such a reaction. By turning the information occasion towards another person, placing the “object” of attention on a conditional pedestal and granting an exclusive position, you become the subject of biased study from the outside, already because you stand out brightly with a specific reaction among
many fans of template likes.
Because you answered in the sense exactly as the organizer of the information lead expected. And then you yourself catch the hype, without even expecting it. And then there is a secondary arousal of interest already on the comment to the comment. And off it goes...
If we talk about the benefits of hype in a universal sense, in public relations and for the growth of conditional popularity, humor is appropriate on occasion. Do not state your position "straightforwardly", but find in your intellectual baggage a non-hackneyed phrase that suits the situation.
For example, when discussing a draft of a new legal act, comment on the initiative with the words of a classic: “If a person in Holy Rus' starts to be surprised, he will be dumbfounded in surprise and will stand like a pillar until his death” (M.E. Saltykov-Shchedrin) or – a version for official use: “I would have left long ago, but it’s too funny to serve!” This method can be good for politicians.
But you can also use other opportunities, for example, one way to get hype is to make up myths about yourself. Marquis de Dali de Pubol, known as Salvador Dali (and many others who understand hype) perfectly demonstrated the effectiveness of this method.
There are many ways, and they are limited only by your imagination. And the benefit of humor for attracting interest in yourself and hype in the form of a social response was perfectly noted by the British actor, director, singer, musician, comedian and writer James Hugh Calum Laurie: “People are fed up with perfect beauty. It is tiresome and false.
Humor is much sexier. Funny is much more attractive. Much more attractive.
a person who doesn't take himself seriously. You should take everything you say and do seriously, but not yourself. That's what makes you interesting."
Therefore, hype can be caught literally "on everything", on any occasion, even when we act intuitively - without assuming the result. From here the main cause-and-effect relationship of powerful hype is clear - the information reason must be bright, thought-provoking.
Earlier we talked about how a woman can avoid being harmed by the actions of a gigolo.
Expert: Andrey Kashkarov
