In Italy, tourists are sold air from Lake Coma in tin cans.
Each can contains 400 milliliters of natural Lake Como air.
The place became famous thanks to the residence of celebrities and the filming of cult films, writesCNN .
According to the Lombardy tourist office, more than 5.6 million people visited the lake last year.
To maintain the lake's popularity, marketer Davide Abagnale decided to create an original souvenir.
He suggested selling cans of air that could easily fit into a suitcase as an original souvenir.
Abagnale believes that these jars are not just a product, but a memory of a beautiful place.
After returning home, tourists can use the jar as a pen holder.
