A 24-year-old Chinese internet star took on a new challenge and didn't survive.
Food blogger Pan Xiaoting tried to eat 10 kg of food on live TV.
The Chinese woman, who is well-known in certain circles, has done this before, but this time she died suddenly. Moreover, it happened during the broadcast, China Times reports.
According to media reports, the cause of death was deformation of the digestive organs, in particular the stomach was severely damaged.
Xiaoting was involved in a form of blogging popular in some Asian countries called mukbang.
The blogger consumes a huge amount of food live on air and simultaneously communicates with viewers.
Xiaoting learned about mukbang from a friend. She was attracted by how much money the guy made from it.
Fame quickly came to her, as did health problems. She was hospitalized for gastrointestinal bleeding, but continued to overeat to excess, ignoring doctors' warnings.