Each store has its own methods of attracting customers. It's not just about tempting advertising.
Supermarkets also use psychological tricks to encourage us to buy. Look at what stores have prepared for us. These tricks make you want to buy more.
You probably know the golden advice that says: don’t go shopping when we are hungry. It helps us buy products that we don’t need. We are guided by common sense, not emotions.
It turns out that relying on emotions is an effective way to attract customers. There are many more such methods, and a large part of business psychology is devoted to them. Some of them are also used in supermarkets. Here are six tricks you can find there.
Big carts
Even if your basket or bin is half full, it looks like you've made a small purchase. Also, baskets can be dragged along the floor rather than carried, which should be easier on the spine, but in practice doesn't allow you to feel the weight. As a result, you'll feel like "it's just a few things" until the very end.
Wide alleys
They allow you to easily move around other customers, even if you are pushing a large cart. In addition, this store layout avoids crowded conditions that frustrate both customers and employees. Wide aisles allow you to shop at your own pace while still browsing, increasing the chances that you will buy more.
Product display
It's a simple and well-known technique that we keep falling for. At eye level, you'll always find the items the shopkeeper is most keen to give you. On the lower shelves, you'll likely find the cheaper items - you'll have to bend down to discourage them. Now you know why expensive items are called "high-end."
The smell of bread
The aroma of bread baked on site is not only mouth-watering, it also gives the market a more “homey” atmosphere. The smell of bread evokes memories of the morning and a cozy kitchen. It’s impossible not to reach for a warm loaf.
Music
In supermarkets, you can usually hear soft, calming music that does not attract attention. This is a deliberate operation. Relaxing music is supposed to make you feel more comfortable and take your time with your purchases. And this increases the likelihood that you will buy more.
Own brand
Many supermarkets sell their own brands, which usually have attractive prices. Their manufacturers take care of the attractive packaging so that, despite the low price, the buyer feels that they are getting a premium brand product. However, do not forget to pay attention to their weight. See if the lower price means a smaller capacity.
Did you know these tricks? Pay attention to them the next time you visit the store.
Earlier we talked about how to get along with a stubborn husband .
Expert: Arkhipova Julia
