Entrepreneur German Sterligov does not understand why some Russians are unhappy with the prices of his products.
The businessman believes that 120 thousand rubles for cheese is not such a high price.
Sterligov spoke on this topic in an interview with blogger Amiran Sardarov for his YouTube channel.
"It's not expensive. <...> I decided to set the price at one hundred and twenty thousand. It just came to my mind. <...> What is one hundred and twenty thousand? It's nothing at all," the entrepreneur said.
He emphasized that the production of this cheese is a rather complex process. It is necessary to take into account a number of nuances in order to obtain a top-class product.
First of all, to create an aged product, a cellar with special conditions is needed.
In addition, the cheese should be rubbed, salted and turned throughout the entire aging period.
Sterligov claims that his company has set the bar high. But even the price of 120 thousand rubles "seems very low."
The businessman believes that buyers “should be grateful” for such prices.
The entrepreneur also gave advice to city dwellers who are outraged by the cost of natural products. He suggested that they start their own farm.
Earlier it became known that Sterligov disinherited two sons.
