Staff motivation: how to increase staff loyalty

15.07.2024 09:15

It is now generally accepted that the loyalty of employees in a company is primarily influenced by the level of their salaries.

However, in some cases, the loyalty of subordinates can be achieved by non-monetary means.

One of the highly effective methods of building loyalty among colleagues is teamwork or creating an atmosphere in which each employee feels like an integral part of a single whole.

Corporate culture, which is now commonly referred to as the main instrument of collectivization, plays a vital role in instilling the company's ideology in new employees.

Naturally, not everyone readily accepts other people's ideals, but it is the responsibility of HR managers to identify and weed out those who clearly do not fit into the established norms.

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Photo: Pixabay

Another non-monetary way to motivate employees, although it requires certain investments from the company, is to organize trainings and seminars.

This is a profitable strategy because it simultaneously increases employee loyalty and skills.

Employees quickly become accustomed to such incentives and ultimately are reluctant to consider opportunities at companies that place less emphasis on special events.

Non-material methods of staff motivation also include internal PR, career advancement, additional social benefits, and even involving employees in innovative activities.

Implementation of any of these methods requires careful preparation and planning, including setting goals and objectives. Formation of employee loyalty is directly related to their motivation.

The more diverse the approaches to working with subordinates, the higher the chances of maintaining a stable team.

Typically, the impetus for developing a staff motivation program comes from senior management.

However, this approach is not always foolproof. The main goal of a loyalty program is to meet the needs of the staff.

Therefore, when developing it, it is necessary to determine the priority of the desires of the staff and subsequently correlate them with the capabilities of the management.

Earlier, businessman, entrepreneur, media manager, media expert Vitaly Kisterny told how to properly plan your time and achieve your goals.

Vitaly Kisterny Author: Vitaly Kisterny Director