Russian Brewers Reveal What Gave Them a “Second Wind”

13.08.2024 22:02

Russian beer producers are “flourishing” against the backdrop of the departure of imported products or their rising prices.

The Union of Russian Brewers (URB) spoke about the prospects of domestic craft brewing.

Russian producers have actually found a “second wind,” writes Lenta.ru .

And this was influenced by changes in the market. Firstly, imports in the mass market segment are decreasing.

Secondly, prices for foreign products have doubled compared to what they were before the sanctions period.

Beer
Photo: Pixabay

Against this backdrop, domestic producers are on the rise and see potential for business development.

In the future, a further reduction in the share of importers is expected. Already in the coming year, in the mass market segment, it will decrease from the current 6-7% by two to three times.

Only the most famous foreign brands will remain on the shelves, SRP predicts.

Dmitry Bobrov Author: Dmitry Bobrov Editor of Internet resources