According to the publication's sources, sellers artificially inflate prices before the sale.
A month before the sales start, high price tags are set on goods. Then they are reduced to the usual level, creating the illusion of discounts.
Usually it looks like buyers are given big discounts during sales, Izvestia reports.
However, the price actually remains normal without the stated reduction.
According to leading analyst of Mobile Research Group Eldar Murtazin, unfair practices are applied not only to expensive goods, but also to everyday products.
About half of the discounts on major online trading platforms turn out to be fake.
The discount is obtained because the price of the product was previously raised by the amount of this discount.
