About 20% of Russians' monthly income goes towards small purchases.
Alexey Zubets, director of the Institute of Social and Economic Research at the Financial University under the Government of the Russian Federation, told us where Russians most often spend up to 20% of their income.
In an interview with Moscow 24, he explained that the bulk of these expenses are spent on sweets.
Spontaneous purchases
Marketing gimmicks are designed to attract consumers to make spontaneous purchases, including sweets, fast food, phone accessories and cosmetics.
The economist noted that these expenses appear insignificant, but in total they make up a significant portion of the budget.
According to experts, it is useful to keep a spending diary to track all small purchases.
This will help you save some of your budget and avoid new unplanned expenses.