Scientists have discovered a link between concern for appearance and kindness

26.11.2024 22:32

Researchers from Israel have found a link between concern for appearance and kindness.

The more a person makes an effort to improve his appearance, the kinder he is.

The scientists shared their findings in a scientific paper for the International Journal of Research in Marketing .

Experiments were conducted involving 100 people, half of whom served as a control group.

One psychological test asked one group to improve a selfie they had taken. The second group had to retouch an inanimate object.

Young woman
Photo: Pixabay

After viewing the edited photo, each participant took an envelope with cash. And there was a donation box nearby.

And it was found that people who are sensitive to their appearance more often voluntarily donated money. Some gave part of it, and some the whole amount.

But the fact is that people who care about their appearance, who care about how they look, are kinder and more sympathetic.

Scientists believe the secret is simple: When people feel attractive, they are more willing to be generous and socially oriented.

For reference

Kindness is a type of behavior characterized by acts of generosity, consideration, helpfulness, or caring without expecting praise or reward in return.

Author: Dmitry Bobrov Editor of Internet resources