Levi's CEO Berg Calls Machine Washing Jeans a Serious Mistake
04.10.2024 21:05
Levi Strauss CEO Charles Berg has surprised many with his unusual approach to caring for jeans.
He admitted that he hadn't washed his jeans for ten years.
He also claims that this is the best way to keep them in perfect condition, writes the New York Post .
According to him, machine washing is ineffective and harms the environment due to the high water consumption.
Berg explained that his jeans never look dirty and he hand-washes stains.
He strongly recommends not to throw jeans in the washing machine after every wear.
Instead, he suggests getting into the shower fully dressed to freshen up your clothes.
Charles Berg explained that this approach helps keep jeans in good condition for a long time.
