Zoya Tsai is an online entrepreneur, founder of the Academy of Online Education, mentor on scaling money, implementation and freedom, transformational coach.
Expert of the online publication TUT NEWS.
MY MISSION is to develop high-quality online education that helps experts and entrepreneurs implement marketing tools, green sales and mindset transformation in their activities in order to transfer their knowledge, products and services to as many people as possible to improve the quality of people's lives.
About me
In 2018, she received a diploma with honors in the field of social management, specializing in “Social Work”.
The thesis on the topic “Demographic problems in the Tyumen region and mechanisms for solving them” was awarded a 1st degree diploma by the Department of Social Development of the Tyumen region and formed the basis of the Program for demographic development of the region.
From 2008 to 2018, she was in the state civil service in the Government of the Tyumen Region. She received gratitude from the Plenipotentiary Representative of the President of the Russian Federation for her high professionalism and great personal contribution to improving the management system of the social sphere sectors of the region.
Since 2018, she has moved to the infobusiness. In 2019, she became an individual entrepreneur. She founded a production group for creating online schools and producing experts, Bright Head Group. She launched 6 online schools, in which, together with experts, she created 23 online products that were completed by more than 30 thousand participants.
Online school of interior design Industry Design School (author Polina Lebedeva)
Online school "Energy of life" (author Maria Kotlyarova)
Online school on coloristics (author Olga Gribova)
Online school on hypnotherapy (author Katerina Chekalina)
Online school of psychology (authors Anna Kaskova and Irina Smetanina)
Online School of Relationships (by Stanislav Malakhovsky)
She created the online magazine Bright Woman, where she acted as the creator, editor-in-chief and author. This project is non-profit. Its mission is to inspire women around the world to live a bright and happy life. The authors of the articles were 11 women - experts, entrepreneurs, professionals in their field.
In 2021, she entered the Top 100 successful women in Russia according to FB Best Woman.
In 2023, she created the Academy of Online Education, the purpose of which is to promote high-quality online education. The license for educational activities was issued by the Department of Education and Science of the Government of Moscow on 03/14/2023 No. L035-01298-77 / 00643591 with the right to issue educational documents. As part of the Academy's activities in 2023, she organized the Sea Business Conf conference in Sochi, the purpose of which is to popularize high-quality business education.
What is my expertise in online education and infobusiness
Creating a Strategy for a Successful Online Business in the Online Education Industry
Packaging knowledge and experience into a sought-after and valuable online product (courses, mentoring, marathons, etc.)
Creating a program and product methodology that leads students to results
Automation of marketing and sales through autofunnels, chatbots, auto webinars, auto marathons, etc.
Scaling an online project through working with cold traffic sources
Building a sales system with remote sales departments
Building and managing a remote project team
Legal issues of safe and legal business conduct
My education
Higher education in the field of social management, specializing in “Social work”
Professional retraining in the specialty “Pedagogy and methods of additional education”
In the process of completing a Master's degree in Organizational Psychology
Business education MBA General and professional retraining under the program "Master of Business Administration"
Numerous personal consultations on the topic of online education
Numerous professional retraining and advanced training in the field of public administration
Training at the International Institute of Coach Management under the program “Coach Professional / HR Coaching”
International Coaching Certificate under the accredited ICF program
Numerous trainings and courses in the field of marketing, management, soft skills, psychology
Conferences
She contributed to the development of online education and spoke at specialized conferences:
2019 (May) - conference on the development of online education, online presentation on the topic "How a beginner can avoid mistakes"
2019 (May) - conference on the development of online education, participation in a round table (Sochi)
2019 (November) - Conference on the development of online education in 2020, topic "Case of an online school on interior design" (live performance in Moscow)
2019 (December) - conference "Daring infobusiness", topic "launching using multiple traffic sources" (live performance in Ufa)
2020 (May) - Round table "Self-isolation. Change or die" (online participation as an expert)
2020 (May) - Conference "2020 - Survival", online presentation on the topic "10 steps towards a long-term partnership when creating an online school"
2020 (June) - Conference "Infobusiness x100", online presentation at the conference
2023 (May) - organization of the conference on the development of high-quality business education Sea Business Conf in Sochi. And participation as a speaker
2023 (May-July) - speaker of the entrepreneurship development program "Teleport" (live performances in Sochi)
2023 (June) - Volga Camp Festival, participation as a speaker on the topic “Successful sales organization for helping specialists” (live performance in Samara)
2023 (November) - Conference for psychologists, coaches and experts of "soft" niches Magic Marketing. Performance as a speaker-headliner of the conference on the topic "How to help a specialist sell his services in modern realities" (live performance in Moscow)